1. More modern consumers are going digital.
The contemporary consumer is progressively moving toward a more digital experience when it comes to investigating and making purchases. Search engines like Google linger the most popular channel for customer research. Whether customers are at the start stages of the customer journey or ready to buy, they often use search engines to find the info they need to make aknowledgeable purchasing decision and research specific brands. It is vital that businesses’ work is visible during these digital searches so they can engage the client and work to influence their purchasing decisions by providing valuable info.

Though search is asignificant digital marketing tactic, it is not the only tool that the modern customer uses to make an informed purchasing assumption. A study from Blue Nile Investigation shows that between 79 percent and 82 percent of consumers use search, brand websites and customer reviews for research. Between 14 and 25 percent use social, mobile and blogs to determine new solutions, products, and brands. All of these digital marketing tactics work together to help your brand deliver info to customers who are looking for produces or services just like yours. If you do not engage in these digital marketing approaches, you may be missing out on achance to reach these customers.

As more and more customers use their smartphones and other mobile strategies as part of the customer buying journey, digital marketing strategies will become even more significant. The marketer should aim to deliver content to the customer right in their moment of need such as looking for a local Italian restaurant while on the bus or researching the best vacuum cleaner when their current vacuum breaks. Using digital marketing tactics is one of the best ways to be reached by consumers who are looking for produces or services just like yours in a time of need.
2. Digital marketing strategies are affordable.
Even big companies with large marketing budgets need to be conscious of how they spend their marketing dollars. One of the greatest benefits of digital marketing is that these tactics are both affordable and effective. Businesses can market through email, social media and SEO-driven content marketing at only a fraction of the price that it costs to produce and distribute print advertising or develop and place ads on prominent radio stations or television channels.

Not only can digital marketing strategies be more affordable, but they also often offer an attractive ROI for business owners. In fact, content marketing costs 3 times less than some traditional marketing tactics. Additionally, marketers who consistently publish relevant and valuable blog content are 13 times more likely to experience a positive return on investment. Content marketing is not the only affordable digital marketing tactic that offers an excellent ROI. Overall, digital marketing tactics can help you get more for your money.

By investing in more affordable tactics that provide a positive ROI, business owners and marketers can better optimize their marketing budget. Business owners can save money by implementing affordable digital marketing tactics for some campaigns, while still being able to allocate funds to campaigns that may require more expensive, traditional marketing materials. In the end, these affordable and effective digital marketing strategies help businesses get the most out of their marketing budget.

3. It is easy to track and monitor your digital campaigns.
It is vital that the modern marketer has a way to track the success of their marketing campaigns. This helps brands see what is working and what isn’t when it comes to their marketing tactics. With this information, companies can not only more accurately measure their return on investment, but they can also identify areas of improvement and work to create more successful campaigns based on the findings. Digital marketing makes these tasks easier than ever by taking all of the guesswork out of tracking and monitoring marketing campaign success.

Digital marketing offers marketers and business owners the advantage of having a wealth of useful campaign data at their fingertips. With easy-to-use digital marketing analytics tools and software, business owners and marketers can test different ad content to see what resonates best with their
target audience. Whereas traditional marketing tactics require you to wait until the campaign has run its course to review what worked and what didn’t, digital marketing analytics tools allow you to see how your campaigns are performing in real-time and make adjustments to your campaigns in the moment.

Overall, the ability to track and monitor your digital marketing campaign success closely allows brands to get more out of their marketing budget. By having access to real-time analytics, you can work to make changes to improve campaigns before you waste any more money on ineffective tactics. By reviewing these analytics periodically, you can also work to optimize your marketing budget by allocating more of your budget to the tactics that provide the best results.

4. Your brand can provide a more interactive experience through digital marketing channels.
Digital marketing channels also allow companies to provide a more personalized experience through interactive video ads and tailored product recommendations. Online video has quickly become a part of consumers’ daily lives. In fact, Cisco predicts that by 2019, 80 percent of the world’s internet traffic will be video with video accounting for 85 percent of total U.S. internet traffic. This presents a great opportunity for brands to engage their target audience. Businesses can use online video to grab the attention of their on-the-go audience and inform, entertain, and engage their ideal consumers.

When it comes to personalization, product recommendations are the best way to encourage repeat sales, cross-sell, and up-sell to your current customers. In fact, 56 percent of consumers are more likely to buy from a brand if they are given a personalized shopping experience. Businesses can take advantage of the wealth of data that digital marketing offers to provide personalized recommendations based on user behavior. Through email and social ads, you can target your current customers and provide personalized recommendations based on past purchases or browsing behavior.

What’s more, digital marketing allows you to reach back out to customers who have visited your site, filled their shopping cart, and left without purchasing. With remarketing ads on social media, you can increase sales by showing consumers what they left behind or remind them why your brand is so great. By re-serving personalized ad content to customers who have not yet followed through with their purchase, you can stay top of mind and work to encourage their future purchasing.
5. Digital marketing channels allow you to be a part of the conversation about your company.
Social media marketing is a popular digital marketing tactic that allows your company to be part of the online conversation about your brand. Over the past few years, it has become clear that social media is here to stay, and it’s not just for young people. Research shows that 79 percent of all internet users in the United States have Facebook profiles and 68 percent of all Americans have profiles. These statistics show that there is an attractive opportunity for brands who want to reach their target market and start a conversation on social media.

What’s more is that consumers are not just using social media sites frequently, but they are often influenced by the information that they find there. According to Ironpaper, 93 percent of shoppers’ buying decisions are influenced by social media. This shows the power that social media can have on consumer purchasing decisions. Whether consumers are looking at reviews on Facebook or asking their friends and family for advice before making a purchase, social media engagement can go a long way in determining a consumer’s ultimate purchasing decision.

Businesses can take advantage of social media marketing as a tool for participating in the conversation about their brand online. Through consistent engagement and posting of valuable content, brands can work to develop a stronger relationship with current customers while also starting a conversation with potential leads. By answering questions and concerns on social media, brands can also improve their customer service processes, which contributes to a better overall online reputation.

6. With digital marketing, you can respond to trends in real-time.
Digital marketing allows you to respond to popular trends in real-time. This helps your business take advantage of consumer response to current events, trends, topics and technologies. Whether your brand is using the latest technologies to reach out to customers, communicating in conversations about popular current events, or using the most popular platforms to deliver targeted ad content, digital marketing makes it possible to stay ahead of the game. By taking advantage of what’s popular in the moment, businesses can increase their visibility online and reach more leads and customers.

One example of this is using digital marketing channels that social media and blogs to deliver relevant and useful content on popular trends in your industry. No matter what type of product or service your business offers, there is bound to be trends in your industry that change over time. With digital marketing, you can respond to these trends in real-time by participating in the conversation or delivering targeted content that speaks to the current concerns of your target consumers. This can help build brand loyalty and establish your business as a leader in the industry.
The immediacy of digital marketing allows you to respond to these trends quickly. Whereas it takes time to develop, produce, and distribute traditional marketing collateral, digital marketing tactics work a bit more quickly. For instance, if you need to communicate something to your customers and leads quickly, you can work to develop and publish blog or social media content within the hour or use SMS marketing to deliver the message to your customers and leads immediately.

7. Your business can significantly increase reach.
Traditional marketing materials can be quite effective for reaching a targeted audience. For instance, if you want to target a certain geographical location, radio and television ads can be a great way to reach that local audience. Similarly, print ads in newspapers and magazines are an effective way to reach the specific demographic who spends time reading these publications. However, if you are looking for ways to move beyond these targeted audiences or reach new targeted audiences across the nation or the globe, digital marketing can help you increase your overall reach.

Consumers across the United States are online right now searching for information about products and services or looking up brands that might help them solve their biggest problems. Why limit your reach to local consumers or a limited publication audience when you could be engaging with consumers across the country? If you provide a product or service that may be useful to a larger demographic, you can use digital marketing tools to reach this audience online.

In addition, digital marketing provides new ways to target your audience. With traditional marketing, you might place a print ad in a magazine that is read by consumers who are most likely to buy your product or service. This is a great way to gain exposure in your target market and build brand recognition. However, there is a good chance that this publication does not reach every consumer who is part of your target demographic. This is where digital marketing comes in. With digital marketing, you can reach out to more consumers in your target market. Through tailored blog content, relevant social media platforms, and search engine marketing, you are able to reach those consumers who may have missed your initial ad or need a bit more engagement before making a purchase.

8. Digital marketing can help brands improve their customer relationships.
Another reason why digital marketing is a must for most modern brands is that it allows companies to foster better customer relationships. Whereas most traditional marketing provides one-way communication with the consumer, digital marketing allows for two-way communication in real time.
This makes it easier for brands to effectively address their consumers’ questions and concerns without delay while also fostering brand relationships through quality consumer engagement.

Social media is a great tool for improving customer relationships. Social media platforms like Facebook and Twitter allow brands to communicate with customers and engage them in a significant and genuine way. When customers have questions or concerns, they will often contact a business on social media for information or resolution. The fast-paced nature of social media allows companies to address these questions and concerns quickly before they escalate. By improving customer service relations, social media also helps improve overall customer satisfaction rates, which can lead to repeat sales and customer referrals.

Digital marketing tactics like social media are not only great for improving customer service, but they can also help improve customer relationships by allowing brands to better get to know their customers’ needs and wants. By engaging with customers on the brand website, blog, and social media accounts, companies can better understand what their customers and leads need. By understanding the customer’s’ greatest challenges, brands can work to develop better products and services to meet their needs. This improves customer relationships, but also helps boost overall sales.

9. Digital marketing tactics pair well with traditional print marketing.
Severalcorporations are under the assumption that once they go digital, they can’t go back to old-style marketing. However, using the two in conjunction allows “the best of both worlds” when attracting and attractive your customers. The key to finding success with an integrated marketing strategy is to consider the strengths of each marketing tactic and take benefit of these strengths to maximize results.

Several modern brands find achievement in pairing traditional marketing tactics like print ads with digital marketing tactics like social media to exploit the overall success of their marketing campaigns. Traditional marketing tactics like print and television ads are successful in contribution a broad reach that can build brand gratitude and help you stay top of mind in your target market. While many digital marketing tactics like social media, blogging, and SEO can help you deliver more targeted content that informs and informs your audience. Not to mention, some consumers react better to one type of marketing over another. Both of these approaches to marketing are valid and successful, but combining the two can make for a stronger marketing strategy that covers all the bases.
10. Your competitors are doing it!
If you want to remain reasonable in your industry, it is energetic that you keep up with your challengers. And there’s a good chance that many of them are already using digital marketing plans to reach new leads, engage current clienteles, and influence purchasing decisions. According to Content Marketing Institute, 76 percent of B2C marketers and 88 percent of B2B marketers are currently using content marketing strategies like blogging to involve their target market. With the popular of brands reaching and attractivecustomers through digital marketing, customers have come to expect this type of digital engagement from the products that they buy from.

In adding to ahead organic or unpaid traffic, modern brands are also using paid digital marketing strategies to reach out to their ideal customers online. One report found that 66 percent of B2B marketers report using SEM, making it the most used paid marketing tactic for B2B brands. While B2C marketers (64 percent) also report that SEM is the greatest effective form of paid advertising. It is clear that paid networks like search and social media ads are just as imp.To a brand’s digital marketing strategy as persons that are aimed at driving organic traffic.

Not only are brands using digital marketing strategies to reach their audience, but they are continuing to increase their spend on these strategies. E-Marketers 2016 predictions forecast shows an increase in digital ad spending to reach $23 billion by the year 2020. It is clear to see that digital marketing is here to stay. If you do not work to integrate digital marketing tactics into your company’s overall marketing strategy, there is a good chance that your company will get left behind.
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We could write a book on all of the ways that digital marketing can definitelyinfluence your brand, but the 10 reasons exemplified above should be enough to at least peak your attention. If you don’t presently have a digital marketing strategy in place, you may be losing out on an impchance to reach out to more consumers and make a stronger connection with your current customers.

Get Started Today with Softonic solution
Are you ready to see the alteration that digital marketing can make? The team of digital marketing experts at Softonic solution would love to help you discover the power of these online marketing tactics. Contact us today for a digital marketing consultation and to see how you can get started.